I find the best shoots with the ultimate reward are the interiors that I get to shoot. First off, the interior decorators are highly creative and have a budget to work with, which is creative in itself. What they can do with wall colors, furniture and material swatches, accessories, living things and ultimately - SPACE. When I produce an image, I integrate natural light with the included manufactured light. This is not easy, but when the image is being sent for awards, published or put on a website for the client's portfolio, it is without a doubt, extremely rewarding. When a new client who has never been on an interior shoot asks, "Why does it take so long to produce a shot?" I simply ask them to arrive to the shoot on time and watch how the lighting and grip gear work together and why we put those funny little black things on the lights (flags) to direct light at bowl of vegetables on a table, or pointing down towards a white pice of cardboard that is reflecting light to soften the light and to highlight a piece of furniture or dark hardwood flooring.
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If you can't explain it simply, you don't understand it well enough.— Albert Einstein
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